Danmarks nr. 1 inden for blondering og striber!

Blonde har produkter for alle behov, uanset om du vil være platinblond eller bare give dit hår en lys nuance. Med styrken fra olien blonderer formularen for første gang op til 9 nuancer for et krystalklart, strålende blondt hår. Formularen er også beriget med specialmix af neutaliserende pigmenter, som absoberer den gule undertone. Den afsluttende conditioner med blåt pigment giver en svag glinsende nuance samt styrker og udglatter hårstrukturen efter blonderingen.
Nu kan du helt enkelt blondere dit hår hjemme. Uanset om du vil have diskrete striber eller samme blonde hår som den svenske supermodel Elsa Hosk. 


One (1) lucky contestant will win a weekend trip for two to Paris, France. You will also win Schwarzkopf Blonde products chosen especially for you by the brand’s consumer service department. Schwarzkopf Blonde will fly the winners to Paris and pay for two nights in a beautiful centrally located hotel. The winner can show of the new blonde locks on a fabulous getaway. 


Two (2) (on each market: Finland, Sweden, Norway, Denmark) additional winners will win one Schwarzkopf Blonde product chosen especially for you by the brand’s consumer service department to help you on your path to unlimited blonde!


To participate in the competition contestants must share images of their funniest, craziest or worst blonde coloration mistakes. Photos must be shared on Instagram and utilize the hashtag #RescueBlonde, along with your true characteristic story behind the picture and motivate why you need Schwarzkopf blonde products - to win. The offer is valid between 11-02-2018 and 27-05-2018. The winners will be contacted through Instagram Direct Message or/and email and be announced with their motivation by the Schwarzkopf Jury, three weeks after the competition ends. To enter you must be over 18 years old. See below for terms and conditions.



Terms and Conditions


To participate

You participate in the contest by uploading an image of yourself (when blonde coloring gone wrong) at Instagram under hashtag #RescueBlonde, describe your characteristic story behind the picture and motivate why you need Schwarzkopf blonde products to save your hair. The competition is open from the 11-02 2018 at. 09.00 to 27-05 2018 at. 23:59.



After finishing the competition on each market, the contestant who has the most characteristic motivation, but also has the greatest need for Schwarzkopf blonde products along with the personal image to be chosen and receive the following:


First prize

  • Two (2) round-trip tickets to Paris, France.
  • Accommodation for two (2) persons in a double room, during two (2) days in Paris, France.
  • One (1) Schwarzkopf blonde product.

Total value: approximately 11,200 DKK.


Second prize

  • One (1) Schwarzkopf blonde product.

Total value: approximately 130,00 DKK.


Schwarzkopf will pay for flights and a hotel for the winner and a friend for a weekend in Paris France. The date of the trip will be decided upon at a later time between the winner and Schwarzkopf, but must be completed during 2018 (i) or otherwise defame, Henkel, its affiliates or their respective businesses, brands or products. The winners may not (A) promote violence, discrimination based on race, gender, nationality, religion, disability, sexual orientation, age or family status; (B) promote illegal activities or violations of the intellectual property rights of others; or (C) promote activities generally understood as Internet abuse. If the Winners engages in these behaviors the Client reserves the right to promptly refuse the right to the provide the prize. 



The winners will be contacted on Instagram Direct Message or/and email, after the end of the competition period. Decisions regarding prize cannot be appealed and any winnings tax will be paid by the winners. Henkel is not responsible for any travel expenses to / from Copenhagen/Stockholm/Helsinki/Oslo in order to travel to Paris, France on this matter.


The Winners will be chosen on following criteria’s (A) the most characteristic motivation based on their personal experience when going blonde gone wrong (B) best need of Schwarzkopf blonde products (C) a personal photo that matches the motivation (A) and (B).



To participate in the competition, you must be resident in Sweden, Denmark, Norway or Finland and be over 18 years old. You can only compete once during one and the same competition period.


Contestants and winners shall not have any right to use or refer to the Henkel (Schwarzkopf) name or trademark or any other name or trademark of Henkel (Schwarzkopf) or its affiliates for any purpose whatsoever, without the brand's prior written approval on a case-by-case-basis. Any approval given hereunder shall apply only to the particular name or trademark and for the specific purpose, for which the approval was expressly given.



Responsible for the competition is Henkel Norden AB 556061-4090 (otherwise referred to as Schwarzkopf or Henkel). The information you provide about yourself in connection with your participation in the competition will be processed for marketing purposes and in order to administer the competition. In connection with the publication of the winner of the contest, personal information such as first name, last name, city and results may be published on the Internet. Henkel reserves the right to disqualify contest contributions which in one way or another may be considered cheating, fraud and / or contravention of the competition rules. Henkel’s decisions cannot be appealed. Henkel does not take responsibility for contest contributions that have disappeared due to technical errors. Employees at Henkel may participate but cannot win.


Contest Periods

The competition is ongoing in four different countries, Sweden, Denmark, Norway and Finland. The competition period for Denmark is from 11-02-2018 to 27-05-2018. This competition is governed by Swedish law and any dispute that may arise in connection with this agreement shall be settled by the Swedish courts in Stockholm with the first instance.